Special Projects
Since joining the Virginia Athletics Foundation, I have had the privilege to be part of multiple special projects, including projects in collaboration with the Director of Athletics.
Virginia Athletics Impact Report
Led the creation, editing, printing, and distribution of a 36 page joint impact report between the Virginia Athletics Foundation and UVA's athletics department.
Physical copies of the 36 page booklet were mailed to Sabre Society members a month prior to the digital version being available for the general public on the VAF's website.
Click the image below to view the impact report.
Sabre Society
In 2024, the Virginia Athletics Foundation launched the Sabre Society - the exclusive philanthropic giving society of Virginia Athletics. The Sabre Society grants Virginia Athletics' biggest supporters exclusive access while securing the future success of all 27 NCAA sports at UVA through the financial commitments of Sabre Society members.
The planning and development of the Sabre Society was a six month long process that included a rigorous review of branding in partnership with the University of Virginia's licensing team. With Virginia's largest donors as the targeted audience, we worked diligently to create a premium brand that people wanted to be a part of.
Basketball Seating Plan
I am an active part of a task force for a seating plan revamping the University of Virginia's John Paul Jones Arena. I have played a pivotal role in cultivating and executing a multichannel communications plan targeting existing and prospective season ticket members. The campaign has included mailings, social posts, emails, advertisements, Zoom calls, and website updates.
Click the image below to view the webpage for the campaign.
